Google faces $5 billion lawsuit for tracking ‘private mode’ browsing

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Google faces $ 5 billion lawsuit for ‘private mode’ browsing

The case accuses the Internet giant of illegally tracking the privacy of millions of people and collecting their Internet activity (browsing history and other web activity data) even when they are browsing in ‘private’ incognito mode.

Here you need to know about it.

court case

What does the lawsuit allege?

The lawsuit, filed in Northern California District Court, alleges that Google projects Chrome’s Incognito Mode as a way to surf without recording any web activity or search history.

However, in reality, the company uses secret tricks to track what people see online, their IP address, and where they browse, regardless of which mode they choose to use.

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How Google actually tracks online activity in Incognito

Google faces $5 billion lawsuit for tracking

How Google actually tracks online activity in Incognito
As claimed in the lawsuit, Google uses its website tools, plugins and services, including Google Analytics, Google Ad Manager and sign-in buttons for websites, collecting browsing data, and other identifying information from people is.

It notes that the company “cannot engage in clandestine and unauthorized data collection from almost every American with a computer or phone”.

Information

It learns mostly about the ‘intimate’ things people discover

The plaintiffs said Google’s secret practices allow people to learn a lot about browsing in private mode, from their favorite food and hobbies to their friends, shopping habits, and “the most intimate and potentially embarrassing things” online Let’s find out.

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Here’s what Google says on this matter

Google faces $5 billion lawsuit for tracking

As the issue arose, Google spokesman Jose Castaneda categorically denied the allegations, stating that the company is upside-down about its data collection practices for Incognito Mode, and what it does is not ‘illegal’.

“We clearly state that every time you open a new incognito tab, websites may be able to collect information about your browsing activity,” Castaneda according to the BBC.

the explanation

Information collected for marketing, improvement purposes

The Google representative went on to add that the browsing activity the company collects through covert activity is directly aimed at helping website owners “better evaluate the performance of their content, products, marketing, and more.”

He insisted that the company defend the lawsuits that demanded $ 5,000 in damages for every ‘millions’ people using Chrome’s Incognito since June 1, 2016.

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